AI Virtual Assistant

Your Website's Smartest Employee

An AI chatbot that sits on your website 24/7, answers visitor questions instantly, and turns browsers into leads — or booked jobs with Premium.

Watch the short demo to see exactly how it works.

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68%

of website visitors leave without making contact.

82%

of consumers expect an immediate response to enquiries.

5min

The window before a lead goes cold — the AI responds instantly.

Canva

Twilio

Google Search Console

Your Website Visitors Have Questions — But Nobody's There to Answer

Someone lands on your website at 9pm on a Thursday. They want to know if you cover their area, how much a bathroom refit costs, or whether you can start next week. But there's no one there. Just a contact form. So they fill it in — maybe — and then move on to the next tradesman's site. By the time you see the enquiry, it's too late.

The Solution

So We Built the AI Virtual Assistant

An AI chatbot that sits on your website 24/7, answers customer questions, and turns visitors into leads — or booked jobs with Growth+.

Always Available

A Smart Chat Widget on Every Page

The AI Virtual Assistant appears as a chat widget on your SmartSite. When a visitor clicks it, they can ask questions in plain English and get instant, helpful answers. It's like having a knowledgeable receptionist on your website around the clock.

Chat widget on every page of your site

Responds instantly to visitor questions

Available 24/7, no downtime

Natural, conversational responses

Hi! How can I help you today?

Do you cover Leeds?

Yes, we cover Leeds and surrounding areas including Harrogate, Wakefield, and Bradford. Would you like to get a quote?

Trained on Your Business

Knows Your Services Inside Out

The AI Virtual Assistant isn't a generic chatbot. It's trained on your specific business — your services, the areas you cover, your pricing, your availability. When someone asks "do you do underfloor heating?" or "can you come to Harrogate?", it gives them a real, accurate answer.

Trained on your services and specialisms

Knows your coverage areas

Can discuss pricing and timelines

Updates when your business changes

Lead Capture

Turns Conversations Into Leads

The AI Virtual Assistant doesn't just answer questions — it captures details. When a visitor is interested, it collects their name, phone number, and what they need. On the standard tier, it sends them to your contact form and starts a text conversation. With Growth+, it books them directly into your calendar.

Captures name, phone, and job details

Standard: sends to contact form + starts text conversation

Growth+: books directly into your calendar

Every lead goes into your JobFlow pipeline

Great, can I get your name and number so we can arrange this for you?

Your name

Phone number

How much do you charge?

Our prices vary based on the job. A bathroom refit typically runs £3,000–£8,000. Can I get some details about yours?

What areas do you cover?

We cover Leeds, Harrogate, Wakefield, Bradford, and surrounding areas. Are you in one of these regions?

Smart Responses

Handles the Questions You Get Every Day

How much do you charge? What areas do you cover? How quickly can you start? Are you available next week? These are the same questions every tradesman gets asked a hundred times. The AI Virtual Assistant handles them all — instantly, accurately, and without you lifting a finger.

Answers pricing questions

Confirms areas covered

Discusses availability and timelines

Handles FAQs about your trade

Additional Features

Everything That Makes the AI Virtual Assistant Work

Natural Conversation

The AI uses advanced language technology to chat naturally with your visitors. No awkward menus, no "I didn't understand that" — just helpful, conversational responses.

Direct Booking (Growth+)

With Growth+, the AI can check your calendar availability and book appointments directly. The visitor picks a time, and the job appears in your JobFlow pipeline.

The Results

How the AI Virtual Assistant Benefits Your Business

24/7

Your website has a knowledgeable assistant available

More leads captured vs. a standard contact form

< 5s

Average response time to visitor questions

The whole point of the AI Virtual Assistant is this: your website gets visitors at all hours. Most of them have questions. If nobody's there to answer, they leave. The AI Virtual Assistant makes sure every visitor gets a helpful, instant response — and turns as many of them as possible into real leads or booked jobs.

Common Questions

Questions About the AI Virtual Assistant

No. The AI Voice Agent handles phone calls. The AI Virtual Assistant is the chat widget on your website. They work together — the Voice Agent covers the phone, the Virtual Assistant covers the website.

Most can't. The AI uses natural language processing to have genuine, helpful conversations. It doesn't feel like a chatbot — it feels like talking to a knowledgeable member of your team.

With Growth+, yes. The AI can check your availability and book directly into your calendar. On the standard plan, it captures the visitor's details and sends them to your contact form to start a text conversation.

If the AI encounters something it can't handle, it captures the visitor's details and flags it for you. You'll get a notification so you can follow up personally.